The Power Series Customer Service – April 2016
- Cape Town, Ritz Hotel – 8 April
- Johannesburg, Sierra Hotel, Randburg – 7 April
In an overcrowded business world of head-to-head rivalry, a quest for competitive advantage and unique positioning, and a battle to gain and keep customers, even small increases in market share are incredibly hard. Yet competing head-on results in nothing but a bloody battleground of competitors fighting for an ever-smaller but increasingly cynical-customer base, introducing irrelevant incremental improvements, and wasting resources to market to customers who just don’t care anymore. In the connected world, 90% of customers say they trust “peer” recommendations, and everywhere they report that it’s harder to do business with companies
The days of “business as usual” are dead. About three-quarters of all products are perceived as commodities and seen as being more-or-less the same as competing products. Marketing efforts are enormously expensive and doomed to failure. But some companies seem to find it effortless to keep customers loyal, and deliver perfect experiences consistently. What are they doing differently? Harness the power of emotions and experiences to do something spectacular, and learn how to rewrite the rules on the very same playing fields that you compete on right now…
In the past we have always tried to create “Happy and Satisfied Customers” but this is no longer enough. Everybody is doing that and if we want to differentiate ourselves from our competitors we have to be doing more. Instead of creating satisfied customers we need to be going for “Raving Fans”.
In “The Power to Create Raving Fans” Richard Mulvey will be outlining what it takes to make sure all your customers go away looking forward to the next time they do business with you and then ring their friends to tell them what a fantastic experience they have just had.
Creating Raving Fans is not difficult and Richard will guide you through the three simple steps:
Create a Vision of a “Raving Fan” experience in your company or department
Find out what your customers want
Deliver, one step at a time.
In addition we will also be discovering what the best thing is that your customers can do for you, how to handle difficult complaints and how to make sure your customers return over and over again.
Time: 8.00 for 8.30 – 11.30 am
Price: R745 + VAT or book a table for 6 for R4,000 + VAT
Venues and dates:
Gauteng, Randburg – Sierra Hotel – 7 April
Western Cape, Cape Town – Ritz Hotel – 8 April
Speakers for the two consecutive events will be Richard Mulvey and Aki Kalliatakis.
To book, please Register here.