November 2018 – Raving Fans

Creating Raving Fans!

 – November 2018

  • Cape Town: 9 November – Catarina’s Restaurant Steenburg Estate
  • Durban: 7 November – Gateway Hotel, Umhlanga,
  • Johannesburg: 8 November – Sierra Hotel, Ferndale Randburg

 

 

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by Richard Mulvey

A Raving Fan will not only come back to your business but also tell their friends what a wonderful experience it has been doing business with you.

Studies prove conclusively that peer-to-peer marketing out ranks all other ways to grow your customer base.

• The average consumer mentions specific brand names 60 times in a week. Are they talking about your brand?
• 82% of customers proactively seek referrals from peers before making a purchase. Do they mention your company?
• 92% of consumers trust referrals from people they know. Are they referring your company?
• The average small company gets 60% of its business from customer referrals. Where do your new customers come from?
• Word-of-mouth as the·#1·influencer in the purchasing decisions for big-ticket items.
• 49% of consumers indicate friends and family as their top source of brand awareness.
• Referred customers are·400% more likely·to refer customers to your brand than non-referred customers.
• Conversion rates for word-of-mouth recommendations are 3-5x higher than those of non-referred prospects.

We all need to take advantage of the opportunities created by developing Raving Fans in our business

It is 5 times more expensive to attract new customers to your business than to keep existing ones. It is 15 times more expensive to get back lost customers. In this presentation Richard Mulvey will explain how to create exceptional customer service that will keep your customers coming back over and over again. To succeed however, having satisfied customers is just not enough, you need·’Raving Fans’

During the presentation :
• We will find out how to create Raving Fans
• We will explore the three areas of customer care: Your People, Your Systems and Your Product
• We will discuss how each individual can improve their customer interactions
• We will explore how to handle Customer Complaints
• We will find out how to Measure Customer Satisfaction

We will also be exploring:
• How to make your customers feel welcome
• How to use good body language
• The importance of flattering your customers
• How to make them feel like a close friend coming into your home
• How to create the right impression every time
• How to ask the right questions
• How to listen
• How to make friends with your customers

 

To register online click here

 

 

Only R695
 plus VAT per person
R3,500 plus VAT for a table of 6
Price includes hot breakfast

 

  • Cape Town: 9 November – Catarina’s Restaurant Steenburg Estate
  • Durban: 7 November – Gateway Hotel, Umhlanga,
  • Johannesburg: 8 November – Sierra Hotel, Ferndale Randburg

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References
The above statistics are found on·https://www.crewfire.com/50-peer-to-peer-marketing-statistics/

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