March 2018

Selling at Your Higher Price Business Breakfast – March 2018

  • Cape Town – 23 March
  • Durban – 16 March
  • Johannesburg – 15 March

Selling at Your Higher Price

by Richard Mulvey

I hear the same things from Sales People every working day.

  • “We live in a price driven market.” (I am told)
”The customers only care about price.”
  • “In order to sell more we will have to lower our prices to keep up with the competition.”

Sales people say these things all the time but none of them are true.
We do not live in a price driven market we live in a quality driven market, price is never the only thing that the customers care about and sometimes we can be more competitive by increasing our price rather than decreasing it.

It is easier to sell the higher priced product but few sales people understand this principle. Price is not the only issue as far as your customers are concerned, value is what matters and in this presentation we discuss how to get your quality message across to your customers so that you can achieve your premium price

• Learn how to avoid Price as the major issue in the sale
• Discover why it is easier to sell the higher priced product
• Increase your strike rate and your profit margin
• Find out how to get across your quality message
• Learn how to negotiate better prices solutions
• Avoid having to “Sharpen your pencil” to get the contract
• Don’t fall into the price trap that buyers set for you

Ever heard your customers say “It’s too expensive”? Once or twice? A day! Learn how to handle this common objection without lowering your price.

Far too often our sales teams see price as the only issue. This is a mistake that can get in the way of developing new profitable opportunities. In this Power Series Business Breakfast we will discuss how to get past price barriers and close more, higher priced sales.





Time: 8.30 – 11.30 am

Price: R695 + VAT or book a table for 6 for R3,500 + VAT

Venues and dates:

Gauteng, Randburg – Sierra Hotel – 15 March

KZN, Durban North – Gateway Hotel – 16 March

Western Cape, Steenberg – Catharina’s at Steenberg – 23 March




The speaker for the three consecutive events will be Richard Mulvey




The following is a list of Power Series subjects and dates for the year


Feb 2018

Getting New Customers

March 2018

Selling at your Higher Price

Apr 2018

Double Up

May 2018

Selling over the Telephone

Jun 2018

Sales Presentations

Jul 2018

Essential Skills for Entrepreneurial Businesses

Aug 2018

Handling Objections / Closing the sale

Sep 2018

Sales Negotiations

Oct 2018

Selling Face to Face

Nov 2018

Exceptional Customer Service